In Fall 2005, Project CURB was launched to spread awareness about the growing problem of binge drinking in Santa Cruz County. Project CURB has adopted a strategy called Communities Mobilizing for Change on Alcohol (CMCA) that is designed to reduce youth access to alcohol by changing community policies and practices. There are two primary audiences for this campaign 1) Community members who believe binge drinking is an acceptable behavior, and 2) Adults who are contributing to the behavior. Project CURB will work directly with local policymakers, law enforcement, media and alcohol retailers to affect behavioral change in the community.

Project Goals
The long term goals of Project CURB are to reduce binge drinking and its consequences as indicated by:

• Decreasing binge drinking by 50 percent
• Decreased driving under the influence and riding with intoxicated drivers
• Decreased unsafe and unplanned sexual activity due to alcohol
• Decreased alcohol-related crimes
• Decreased alcohol related injuries or poisoning
• Decreased addiction

Together For Youth/Unidos Para Nuestros Jovenes - Project CURB! Roundtable meetings occur every other month on the third Tuesday from 3:30pm - 5:30pm at the United Way Conference Room. The dates for 2007 are listed below:

• January 18
• March 15
• May 17
• July 19
• September 20
• November 15

For the CURB Survey Executive Summary --> click here.

Turning the Curve on Binge Drinking:
Building a County-wide Ordinance to Address Youth Access to Alcohol - Press Conference & Summit

Wednesday, October 24, 2007
9:00am - 12:00pm
Resurrection Church
7600 Soquel Drive
Aptos, California

No Cost - Free Parking
Continental Breakfast served at 8:30am

88% of Adults in Santa Cruz County support stiffer penalties for providing alcohol to minors.

Join Stakeholders and Experts to:

• Review 2007 Santa Cruz County Alcohol and Drug Date for Youth and;
• Discuss a County-wide Social Host Ordinance

Please RSVP by October 17, 2007
tfy@unitedwaysc.org
831.465.2207

Event Sponsored by: Project CURB, County Office of Education and Student Health Outreach & Promotion (SHOP) @ UCSC

To view the event postcard --> click here