Responsible Alcohol Merchant Awards (RAMA)
Youth Surveys reported that more than 60 percent of Santa Cruz County teens admitted that it was easy to obtain alcohol. For this reason, CURB is partnering with local alcohol retailers who actively discourage and limit youth access to alcoholic beverages. The Responsible Alcohol Merchant Award (RAMA) is designed to honor businesses that have demonstrated a commitment to combating the growing problem of underage drinking in the community. These merchants are rewarded for proactivitely implementing employee training programs and exemplary management policies to combat the sale of alcohol to people under 21.
We encourage consumers to support RAMA winners by shopping at their stores.
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