Go for Health!



Go for Health! will create a thriving community through reducing obesity by 10% for 2020.


Go for Health! is embarking on a journey toward collectively addressing health issues that do not discriminate, while honoring the rich diversity that makes up our community. You are invited to join this movement toward a healthy community for families, our future generations and ourselves.

What is Go For Health!?

The Go for Health! collaborative works to address the epidemic of childhood obesity. Together with Jovenes SANOS, Go for Health! helped pass the Healthy Options Ordinance for restaurants in Watsonville in 2010. In 2012, the collaborative worked with the Santa Cruz Transit Board of Directors to implement a county-wide healthy vending policy for transit stations. This strategic effort at fighting childhood obesity is focused on encouraging families to eat more fruits and vegetables.

The Plan Is Bold. The Leadership Is In Place. Let's Get Started!

The new Go for Health! strategic plan makes a new commitment to reduce obesity by 10% by 2020 with focus on the following areas:

Check out the ACTION PLAN!


Click Here for GFH Relaunch

The Go for Health! new strategic plan is a partnership with a steering committee that includes:

  • Santa Cruz County Health Services Agency
  • Santa Cruz County Health Services Department
  • Santa Cruz County Office of Education
  • Second Harvest Food Bank
  • Reboot @ The Beach
  • United Way of Santa Cruz County
  • Pajaro Valley Community Health Trust
  • Health Improvement Partnership
  • Ecology Action
  • Santa Cruz City Schools

History of Go for Health!: In 2004, over 150 agencies representing a wide array of sectors worked to create a comprehensive plan to address the rising rates of childhood overweight in Santa Cruz County. The result was the Go for Health! collaborative and its various sub-committees. Go for Health! is working with schools, parents, health care professionals, local media, local markets/businesses, city planners, local and state policy makers to effect long-term change in reducing the rates of obesity in our community.

Stay tuned to learn ways you can join the movement in reducing obesity in Santa Cruz County by 10% by 2020!

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